Reggie Fils-Aime Tribute

It started with a man.
Or rather, one quote.

But just who is Reggie Fils-Aime?  What is his “secret origin” story?

Well, it turns out he was born in New York – specifically the Bronx and then grew up in Long Island – to a couple that had immigrated to the US from Haiti in the 1950s.  From there he had a pretty ideal childhood, attending and graduating from Cornell University.  After that he ended up having some very notable stints in different places like Proctor & Gamble, and even had worked at Pizza-Hut for a time where he played a part in the introduction of the Bigfoot Pizza.

(Anyone remember this commercial?)

In the early 2000s Reggie found his way to VH1 where he not only helped with organizing a charity concert for the victims of 9/11 but he also helped lead an initiative in helping the channel target younger audiences as well as retain their core ones as well.  This experience would unknowingly prepare him for his next big gig, and one that would change his life as well as the lives of many gamers from the Nintendo camp.

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At the end of 2003 Reggie joined Nintendo as Vice President of Sales and Marketing and in E3 of the following year made perhaps the biggest splash of all with the aforementioned line.

Was it the way he said it?  No one really knows, but the interesting thing about it is that Reggie himself didn’t even come up with that line.  Instead it was someone from Nintendo’s Public-Relations dept. and it did take some convincing for Reggie to go through with it but once he did…the rest was history in more ways than one.

And in not too long of a time after that Reggie was then promoted to President/COO of Nintendo of America, a position he held until this past April.

But beyond that, Reggie was also a hard-worker who lead by example and didn’t take no for an answer.

“I push people really hard.  I push our agencies hard and I push our business partners hard.  What I think people respect that I do what I’m asking then to do – long nights, long weekends – whatever it takes to get the job done.”

-Reggie Fils-Aime

And through the Wii’s golden years, to the ups and downs of the WiiU, and then Nintendo’s resurgence with the Switch, Reggie has definitely been a guiding light on Nintendo, right alongside Shigeru Miyamoto and the late Satoru Iwata.

And while his Nintendo quest has come to a close, I can definitely say as a Nintendo fan that it has been one heck of a quest to witness, and seeing a company whose games left an indelible mark on my childhood come back into the limelight in the most genuine of ways is nothing short of amazing and incredible.

So enjoy your retirement Reggie, for after all you’ve done for Nintendo and gamers all over it is well deserved, and whatever your new quest will be, may it be a great one.

And of course,
Thank you for playing!

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Some helpful link:

https://www.seattletimes.com/business/putting-nintendo-back-in-the-game/

 

Ultrasonic’s thoughts: Tetris DS

Aside

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Ever since Alexey Pajitnov created Tetris in 1984, this puzzle game has continued to evolve by leaps and bounds (and inspire quite a bit of copy-cats), but even with all this, the core concept of what made Tetris great still remained intact, and fortunately for many users the world over, this is a very good thing.

And when the Nintendo DS came along, an opportunity presented itself for bring Tetris to it but in a very distinct way, namely with the Nintendo formula added to it.

The end result? A game that not only has the classic Tetris gameplay, but with some wrinkles to keep you coming back for more.

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For starters you’ll notice that the characters from some of Nintendo’s well-known franchises are in the background.  While it would be easy to think that they were just placed there just as nostalgic eye candy, that’s not the case.  In many of the game modes the characters are placed in such a way that they reflect how you play, and this is quite prevalent in the modes you select.

And speaking of modes, they are quite ingenious. For example, the “Catch” mode requires you to catch the Tetris pieces called “Tetriminos” to form a 4 by 4 square and then detonate it.  In the midst of this you also have to make sure that your energy doesn’t run out or that the blocks don’t stack to the bottom or top because if any of those things happen it’s game over.

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With “Mission” mode there is an objective you have to complete before your supply of hearts run out.  But don’t get too comfortable, because another mission will pop up once you complete another.

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In “Puzzle” mode you have to clear the screen of Tetriminos.  However, there’s a catch: you can only use the Tetriminos provided for you, so you have to get very strategic with this.

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“Touch” is the classic Tetris gameplay formula, but you use the touch screen and stylus to move and rotate the Tetriminos.

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And finally, “Push” mode has you going up against the CPU in an effort to push your opponent down and not let it get up top to defeat you.  One way to help is to clear 2 or more lines to keep your opponent down.

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In all, if you are looking for a good Tetris game with something distinct, then this is a game worth tracking down and adding onto your DS library.  Besides having the Nintendo sprites in the background, there’s plenty of modes to grab your attention.  And in keeping with true Tetris tradition, it’s something you can play for a few minutes or for a very long while, and it never gets boring at any of those points.